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Equinest in press & media


March 7, 2022

They are galloping towards new heights - the horse shop is building a new warehouse

Now, Horseonline, which sells horse accessories, is picking up the pace. It's time for a new warehouse - and it will be built in Kalmar during the year. The new warehouse is being built in two stages. The first stage will be 2,000 square meters in size, of which the second will be expanded as the need increases. The facility will be located in the Flygstaden district of Kalmar and is set to open in February next year.



March 7, 2022

Horse Store is Building a New Large Warehouse in Flygstaden

Horseonline is showing steady growth and now needs to build a new warehouse. They also plan to hire new employees. The new building will be 2,000 square meters, and if there's a need for expansion, there is room for that. The warehouse will be located in the Flygstaden area in Kalmar, and the move-in is planned for February 2023.



March 7, 2022

Horseonline Grows Rapidly and Builds a New Warehouse: "Very Satisfied"

The e-commerce company horseonline.se is galloping towards doubling its turnover and is now investing in a new warehouse. "New customized facilities are key to maintaining the high level of service we aim for," says CEO and co-founder David Erndin.



September 2, 2021

Fast-Growing E-commerce Company Aims High – Aiming to Reach 100 Million SEK

About six years ago, the horse-loving Erndin brothers started the e-commerce company Horseonline. During the first years, progress was slow, but the company has gained momentum during the pandemic, nearly doubling its turnover.



September 1, 2021

E-commerce Profile Aims High – How the Rapid-Growing Company Will Reach Its Key Goal

Horseonline leaped higher than ever in 2020, achieving an almost ten million SEK turnover. However, the ambitions are much greater. "We have a strong setup for the future," says Chairman of the Board Jörgen Bödmar, who here reveals the plans ahead.



October 1, 2020

Horseonline Gallops Towards 12 Million This Year

A turnover of nearly 5.7 million SEK. That's what the Kalmar-based e-commerce company, Horseonline, delivered in 2019. This can be compared to 3.1 million during the previous fiscal year when Horseonline also had a fiscal year that lasted 16 months. But that was just the beginning. At the end of last year, Horseonline, founded by Timmy Norin, Hampus Erndin, and David Erndin, received investments from e-commerce professionals Jörgen Bödmar and Ola Fors.



January 31, 2020

They Are Nominated for the Kalmar Science Park Award

The nominees for this year's Kalmar Science Park Award are now announced! Nordic Nest, Accumbo, and Horseonline are three of our affiliated companies that have all made fantastic progress in the past year. One of these will be crowned the winner at the Gold Party, which takes place on Saturday, March 14, 2020.




October 9, 2019

E-commerce Veterans to Help Horseonline Gallop into the World

Horseonline aims to expand and sell products to equestrians outside of Sweden. Now, they are getting assistance from two true e-commerce veterans on this journey.



October 9, 2019

Horseonline Jumps High - Super Profiles Invest

Horseonline AB has received a significant addition in the form of two very strong e-commerce profiles. Designonline founder and former EMOTA chairman, Jörgen Bödmar, and Outnorth's e-commerce manager, Ola Fors, have acquired 25 percent of the company's shares.



October 9, 2019

Horseonline.se Brings in New Shareholders to Grow

Two well-known e-commerce professionals, Ola Fors and Jörgen Bödmar, are acquiring 25 percent of the shares in Horseonline AB, one of Kalmar Science Park's incubator companies.




October 9, 2019

Horseonline with New Investors

Ola Fors, e-commerce manager of Outnorth, and Jörgen Bödmar, founder of Designonline (now known as Nordic Nest), have acquired 25 percent of the shares in the company. The e-commerce retailer, which sells products and services for those active in equestrian sports, was founded by the brothers David and Hampus Erndin in 2015 and is currently operated by the duo in collaboration with Timmy Norin.




March 7, 2022

They are galloping towards new heights - the equestrian store is building a new warehouse


Now Horseonline, which sells equestrian accessories, is picking up the pace. It's time for a new warehouse to be built this year in Kalmar. The new warehouse is being built in two stages. The first stage will be 2,000 square meters, of which the second stage will be expanded as needed. The facility will be located in the Flygstaden district of Kalmar and is set to open in February next year.


March 7, 2022

Horse Store Builds New Large Warehouse in Flygstaden


Horseonline demonstrates steady growth and now needs to construct a new warehouse. They are also planning to hire new staff. The new building will be 2,000 square meters, and if there is a need to expand, there is room for further construction. The warehouse will be located in the Flygstaden area in Kalmar, and the move is scheduled for February 2023.


March 7, 2022

Horseonline is growing extremely fast and is building a new warehouse: "Very pleased."


The e-commerce company horseonline.se is galloping towards doubling its turnover and is now investing in a new warehouse. "New customized premises are a key to maintaining the high level of service we aim for," says CEO and co-founder David Erndin.


September 2, 2021

Fast-growing e-commerce company aims high - wants to reach 100 million SEK


About six years ago, the horse-loving Erndin brothers started the e-commerce company Horseoline. In the first few years, progress was slow, but during the pandemic, the company saw an upturn and nearly doubled its turnover.


September 1, 2021

The e-commerce expert is aiming high – here's how the fast-growing company plans to reach its important goal.


Horseonline leaped higher than ever in 2020, reaching almost ten million Swedish Kronor in revenue. However, their ambitions go far beyond this. "We have a strong setup for the future," says Chairman Jörgen Bödmar, who shares their future plans.


October 1, 2020

Horseonline is racing towards 12 million this year


A turnover of nearly 5.7 million SEK. That's what the Kalmar-based e-retailer Horseonline achieved in 2019. This can be compared to 3.1 million SEK in the previous fiscal year, when Horseonline also had a fiscal year that lasted for 16 months. But that was just the beginning. At the end of last year, Horseonline, founded by Timmy Norin, Hampus Erndin, and David Erndin, brought in e-commerce experts Jörgen Bödmar and Ola Fors as investors.


January 31, 2020

They are nominated for the Kalmar Science Park Award


The nominees for this year's Kalmar Science Park Award are now clear! Nordic Nest, Accumbo, and Horseonline are among our affiliated companies, all of which have made fantastic progress in the past year. One of them will be crowned as the winner at the Gold Party, which will take place on Saturday, March 14, 2020.


Ocktober 9, 2019

E-commerce veterans are set to assist Horseonline in expanding globally


Horseonline aims to expand and sell products to riders outside of Sweden. They are now receiving help from two seasoned e-commerce experts on this journey.


October 9, 2019

Horseonline leaps high - the superprofiles invest.


Horseonline AB has received a valuable addition in the form of two strong e-commerce profiles. The founder of Designonline and former EMOTA chairman, Jörgen Bödmar, along with Ola Fors, the e-commerce manager at Outnorth, have acquired 25 percent of the company's shares.


Oktober 9, 2019

Horseonline.se brings in new partners to fuel its growth


Two well-known e-commerce experts, Ola Fors and Jörgen Bödmar, have acquired 25 percent of the shares in Horseonline AB, which is one of Kalmar Science Park's incubator companies.


October 9, 2019

Horseonline welcomes new investors


Ola Fors, Outnorth's e-commerce manager, and Jörgen Bödmar, the founder of Designonline, now known as Nordic Nest, have acquired 25 percent of the shares in the company. Jörgen Bödmar acquires 25 percent of the e-commerce company Horseonline. The e-commerce store sells products and services for those active in equestrian sports and was founded by the brothers David and Hampus Erndin in 2015. Today, the duo, together with Timmy Norin, runs the business.






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