About Equinest | Horseonline AB
2014
Horseonline AB was founded by a trio consisting of two riders and one horse allergy sufferer. Brothers David and Hampus Erndin have had a close relationship with equestrian sports throughout their lives, growing up with horses and all that it entails. Breaking in and young horses have been a part of their daily lives, and both have competed actively. To get an "outside perspective" and more insights, horse allergy sufferer Timmy Norin also came on board as a co-founder of what would become Horseonline AB. The first steps were taken by the brothers in 2014, and the first e-commerce site Horseonline.se was launched on 2015-09-25. The first warehouse space was a converted small part of 20 square meters in a stable owned by the brothers' parents.
From left: Timmy Norin, Hampus Erndin, David Erndin
2024
With three warehouse relocations behind us, we have now settled into a modern, newly constructed office and warehouse facility covering 2,400 square meters, featuring an optimized storage area fully adapted for efficient e-commerce. Delivery, customer service, and community are just a few of the many things we focus on to provide you with the best possible shopping experience. Since November 2023, we have been reaching nearly the entire EU through our international platform Equinest.com, and now also via dedicated sites for Germany, France, and the Netherlands – equinest.de, equinest.fr, and equinest.nl.
For the Devoted Rider
We bring premium equipment closer to the dedicated rider, as we are fully aware that today's riders don't always have the time. Therefore, we want to offer you as a customer the opportunity to easily and comfortably order quality products, at great prices, from the comfort of your home - or wherever you are! We are always available via your computer, tablet, or mobile device.
Store Advantages, Online
Of course, you can never be sure if a sweater will fit comfortably until you've tried it on, or if the helmet will have the right fit on the first try. That's why we offer free shipping on orders over €99, free exchanges, and free returns.
Fair terms for a secure shopping experience, simple as that.
Feel free to contact us if you have any questions, feedback, or requests!